Building a Stronger Business Approach with EOS and C12
At W. R. Long Inc., we are committed to continuous improvement and aligning our business approach with a greater purpose. Since 2020, we’ve embraced C12 to integrate faith and leadership into our operations, and in 2022, we implemented the Entrepreneurial Operating System® (EOS) to enhance vision, discipline, and accountability. Together, these frameworks have transformed how we operate, fostering growth, alignment and impactful leadership. At W. R. Long Inc., we are committed to continuous improvement and aligning our business approach with a greater purpose.
What Is EOS?

Vision
Aligns the organization with clear goals and a roadmap for success.
Traction®
Healthy Leadership
EOS provides a simple yet powerful system for addressing challenges, fostering a culture of accountability, and ensuring smoother operations. It equips businesses like ours to break through barriers and achieve sustainable growth.
What Is C12?
Faith in Business
Business as a Ministry (BaaM)
Aligns business goals with a higher purpose, emphasizing Kingdom impact.