The W. R. Long Inc. Story: Crafting Excellence Since 1986

Founded in 1987, W. R. Long Inc. emerged as a family-owned business dedicated to innovation in agricultural and construction equipment. With roots deeply connected to the farm machinery industry, our journey from a small operation in Eastern North Carolina to a renowned manufacturer of high-quality attachments reflects our commitment to quality, innovation, and customer satisfaction.

Our Humble Beginnings

W. R. Long Inc. was officially established on January 27, 1987, by William “Bill” Redden Long and his nephew Zebulon “Vance” Long. Building on a family legacy in farm machinery that dates back to the early 1900s, they began production in Tarboro, NC, with the introduction of the Hydro-Jaw 4-N-1 bucket. This initial product set the foundation for a series of innovative attachments designed to meet the evolving needs of farmers and contractors.

Innovation And Growth

Over the decades, our company has continued to innovate and grow, introducing signature products that have shaped the industry.

Early 1900s

Zebulon “Zeb” Long starts the family’s journey in farm machinery on his farm.

1948

Bill Long founded Long Manufacturing Co., producing the Long Model A tractor.

1987

Bill and Vance Long establish W. R. Long, Inc. with the Hydro-Jaw Heavy Industrial 4-N-1 Bucket.

1988

Donnie Sloan becomes a part of the W. R. Long team, running operations as the production manager.

1998

The Root Rake Brush Grapple (RBG) is introduced, setting a new standard for grapple attachments.

2000

The Ultra-Jaw 2 (UJ2) 4-N-1 Bucket enhances versatility for customers.

2002

W. R. Long introduces the Live 3rd Function Valve Kit.

2004

The legacy continues as Vance Long's son, Nelson Long, officially joins the W. R. Long team, bringing with him fresh perspectives and a dedication to excellence.

2005

The Root Rake Brush Grapple 2 (RBG2) meets growing customer demands.

2007

The Open Bottom Grapple 2 (OBG2) showcases innovation in debris handling.

2020

The next generation takes the reins as Brandon Long joins the family business, ensuring the continuation of our legacy.

2022

W. R. Long relocates into a larger manufacturing facility and introduces the Root Rake Brush Grapple 3, further enhancing the RBG product line.

Our Commitment to Quality

Our team has always prioritized quality in every aspect of our manufacturing process. From sourcing durable materials to rigorous quality assurance practices, we ensure that our attachments meet the highest standards. Our team’s dedication to excellence has earned us a reputation for reliability and innovation.

Community and Values

As a family-owned business, W. R. Long Inc. values its deep connection to the local community in Eastern North Carolina. We are proud to support local economies, uphold our mission of delivering exceptional products, and foster long-term relationships with customers and dealers across the nation.

Community Impact

Looking Ahead

The future of W. R. Long Inc. is built on the same principles that have guided us since our founding—innovation, quality, and customer satisfaction. We continue to develop cutting-edge attachments and solutions to meet the demands of a changing agricultural and industrial landscape.

Discover how W. R. Long Inc. has built a legacy of excellence in attachment manufacturing. Contact us to learn more about our products or to find a dealer near you.
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